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Instagram Reels are REAL and worth a second look!
On this episode, I talk about how Instagram Reels are REAL and worth a second look! I reference this article and specifically:
Instagram was the #1 alternative destination for the youths; Snapchat came in second, with 34% planning to spend more time there instead of TikTok.
Bottom line: Millennials can say all they want about Reels having an inferior UX to TikTok’s, but Gen Z seems interested in Instagram’s latest copycat. Marketers hoping to reach Gen Z might not want to write the feature off just yet—especially given that TikTok's eventual buyer may not even inherit its celebrated algorithm and engineers.
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By Adam Brown
5
33 ratings
On this episode, I talk about how Instagram Reels are REAL and worth a second look! I reference this article and specifically:
Instagram was the #1 alternative destination for the youths; Snapchat came in second, with 34% planning to spend more time there instead of TikTok.
Bottom line: Millennials can say all they want about Reels having an inferior UX to TikTok’s, but Gen Z seems interested in Instagram’s latest copycat. Marketers hoping to reach Gen Z might not want to write the feature off just yet—especially given that TikTok's eventual buyer may not even inherit its celebrated algorithm and engineers.