One of the things that comes up in backend audits is that the backend is only part of the picture. When Brooke sees gaps in areas outside of her lane, she wants to make sure you have somewhere to go — and Carlianne Compton is one of the experts she trusts in that space.

Carlianne is an Instagram strategist who helps service-based businesses grow on Instagram and turn their social media presence into revenue. In this episode, she and Brooke dig into what ideal client clarity really means (and why most founders think they have it but don't), what kills DM conversations before they start, how to find your people on Instagram, and what's worth focusing on no matter what the algorithm does next.

Key Takeaways

• Most founders have a shell of an ideal client — a title or demographic — but not the psychological depth. Getting to the internal thoughts, fears, and patterns of your person is what stops them mid-scroll.
• Being specific doesn't cancel out potential clients. People resonate with patterns and feelings, not just identities. The right specificity brings in more of the right people, not fewer.
• DM conversions aren't built in one conversation. They're built over time, the same way any real relationship forms — slowly, with genuine interest and no agenda attached to every exchange.
• The algorithm is driven by people's decisions and actions. Understanding your ideal client at a psychological level is the most reliable way to get content in front of the right people, regardless of what the algorithm does.
• When ideal client clarity is deep enough, content becomes intuitive. Ideas come on their own because you know your person well enough that you think like them.
• Fun, relatable content that has nothing to do with your business still has a place in your strategy. It widens the top of the funnel so the right people can find their way down it.

Find Carlianne

• Instagram (IG strategy): @conversionwithcarli
• Instagram (learn to be a SMM): @carlianne_compton
• FREE WTF IG Quiz: https://go.carliannecompton.com/wtf-ig-quiz
• Website: go.carliannecompton.com/strategy-reset-page

Resources from Brooke

• Backend Business Audit: https://stan.store/withbrooke/p/backend-business-audit
• Free Backend Self Audit: https://withbrooke.myflodesk.com/self-audit
• Instagram: @with.brooke
• Website: withbrooke.com