Join me as I chat with Irina, a successful English teacher for immigrant professionals and a former member of the Accent Teachers Academy.

Irina shares her journey from a few thousand to over 70,000 Instagram followers!

Together, we discuss strategies to build a professional personal brand on Instagram, create engaging content, and convert followers to customers. Learn about the nuances between reels and stories, the importance of community building through social media, and practical tips for teachers to thrive online.

Whether you're a teacher looking to expand your reach or someone interested in social media strategies, this episode is packed with valuable insights.

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COMMENT PROMPT

😎 What was the most helpful thing in this video?

🤔 What was unclear?

✍️ Let me know in the comments!

TIMECODES

00:00 Introduction and Guest Background

00:32 Building a Professional Personal Brand

08:35 Creating Engaging Content

10:12 The Impact of the Pandemic on Online Education

13:21 Building and Maintaining Community

19:02 Personal Branding and Authenticity

24:14 Engagement Strategies on Instagram

28:09 Understanding Instagram Post Types

29:30 The Power of Reels

31:37 Building Connections with Stories

32:46 Overcoming Language Barriers

34:44 The Importance of Making Mistakes

38:38 Dealing with Criticism on Social Media

41:42 Transitioning Followers to Clients

45:31 Final Thoughts and Community Engagement

48:02 Conclusion and Next Steps

HASHTAGS

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