Posts on your grid are now vertical instead of square, and Instagram’s added an editing tool so people can adjust their thumbnails to the new grid size

At a high level, there are two types of ranking on Instagram:

Connected reach (accounts that follow you)

Unconnected reach (accounts that don’t yet follow you)

For both, the top three signals that matter most for ranking are:

Watch time

Likes

Sends (shares)

So when looking at your insights, pay close attention to average watch time, likes per reach, and sends per reach

One nuance: likes are slightly more important for connected content, and sends are slightly more important for unconnected content

Instagram is launching a new video creation app that includes editing, insights, project management capabilities, a better-quality camera, and the ability to share drafts with friends

It’s a full suite of creative tools

There will be a dedicated tab for inspiration, another for keeping track of early ideas

A much higher-quality camera

All the editing tools you’d expect

The ability to share drafts with friends and other creators

If you decide to share your videos on Instagram — powerful insights into how those videos perform

Looking to move highlights into the grid and add them as a tab

Building a tool so you can re-order your entire grid and make it whatever you want

Adding the ability to post directly to your grid, in case you want to bypass feed entirely