Inner Sircle

Instagram Updates Metrics to Focus Creators on Views

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On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article.

Highlights:

  • Instagram metrics are shifting focus from followers and likes to reach.
  • Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count.
  • Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories).
  • Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stories.
  • Insights will now feature a “Views” icon, replacing metrics like “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.”
  • Repeat views of content will be counted, similar to how plays and replays are counted for reels.
  • The change aims to shift focus from follower counts due to the evolving behavior of Instagram users.
  • Over 50% of posts in the IG feed are now shown through Meta’s AI recommendations, not from profiles users follow.
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    Inner SircleBy Adam Brown
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