Today we are looking at two social platforms, Instagram and Pinterest, and how we can help you as an online retailer to understand and choose which of these two might work for you.

Although they are both image-specific, that is about where the similarities end. To help us explore both of these platforms, I have asked Allie Barke, Fashion Blogger and Digital Strategist to our show. Hear how she has had her own success on both platforms as well as helping numerous clients build their own audiences. I am sure that you will be able to better decide not only if  Instagram and Pinterest will help your online retail shop, but how to make them work better for you with her insights and tips. So let’s dive into our chat with Allie.

We chatted about:

* The biggest differences between Instagram and Pinterest from an online retailers perspective

* The top tips for online retailers to use both platforms

* How to use them without it looking like nothing but advertising 

* What mistakes retailers often make when using either of the platforms

* Allie’s insights on how to make a better decision when deciding to use Pinterest or Instagram

Here are some other podcast episodes that talk about social and your online store:

Using Social Media to Sell the Right Way with Mack Collier

Scheduling Social for Your Online Store

Twitter for Online Retailers with Dustin Stout

The Combined Power of Sales Funnels and Facebook for Your Online Store

How to Manage Customer Relationships on Twitter with Gini Dietrich

Thanks to Our Podcast Sponsor: Bluehost

Transcript

You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 97 August 9 2017

Bob Dunn: Hey, Allie. Welcome to the show.

Allie Barke: Hi, Bob. Thanks for having me.

Bob: Okay, now before we get started into the questions, I want you to tell our audience a little bit about yourself.

Meet Allie Barke, Fashion Blogger and Digital Strategist

Allie: Sure. So, I’m a fashion blogger based in Chicago. I started my blog about six years ago. I am also working full-time at Lightspan Digital, a digital marketing agency here in Chicago. I am an avid user of both Instagram and Pinterest. I have more than 20,000 followers on Instagram, and Pinterest is one of the top drivers of traffic to my website. I also manage Instagram and Pinterest accounts for a lot of different clients.

Bob: Cool, so we’re going to get it straight from somebody who has been successful with it instead of just saying, “Oh, use it.” I mean, I could say use it, but I haven’t been that successful with either one, so maybe I’ll learn something. But of course, I’m not an online retailer either. These first three questions that I’m going to ask you are pretty broad. I’m just going to kind of let you run with them. Now, from the perspective an online store owner, what do you think are the biggest differences between Pinterest and Instagram?

What are the biggest differences between Pinterest and Instagram?

Allie: That’s a great question because they are in fact very different. In terms of similarities, both are very visual platforms. But that’s about all they have in common. I would say the way that they drive traffic is very ...