Are you overwhelmed trying to promote your podcast on every social media platform?

So many of us wonder if we need to post several times a day, everywhere, just to get noticed. Today, you’ll hear why you can grow your show smarter by:

• Focusing on just two platforms instead of all of them

• Analyzing where your audience spends time

• Doubling down on what’s working for your podcast

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Key Takeaways

1. You need both quantity and quality, but quality comes from practicing and creating more content. It's like building up stamina—start small, get your reps in, and the quality will naturally improve as you go.

2. You do not need to be on every social media platform posting constantly. Instead, focus on just two platforms: your favorite and the one with the most growth potential for your podcast’s audience. This allows you to manage your time, reduce overwhelm, and be more strategic.

3. Identify where your audience actually spends time and meet them there. Even if it’s a platform you’re unfamiliar with, challenge yourself to create a presence where your podcast has the most potential to grow.

4. If a post does well, find ways to say the same thing differently multiple times and don’t be afraid to repost successful content months later. Iteration and recycling high-performing content are powerful growth strategies.

5. Utilize tools like Opus, CapCut, and Captions (including experimenting with AI features) to make creating and distributing content easier at scale. These tools help maintain a steady presence and streamline your workflow without needing to be everywhere at once.

Timestamped Overview

00:00 Podcast Growth Strategy Tips

04:56 "Content Creation Tools and AI Twins"

06:53 "Boost Your Podcast Engagement"

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