One of the biggest mistakes for vertical SaaS companies when it comes to payments is taking on too much. 

Too much risk and compliance responsibility, too much technical complexity, or too many features that add more confusion than value. 

In this episode, Becky Kopplin interviews Joshua Silver about exactly what SaaS companies must prioritize in a high-value embedded payments offering... and which shiny objects just cause problems.

They covered:

• Why adoption is the ultimate payments KPI (focus on this if you want to drive massive revenue with embedded payments).
• A counterintuitive merchant onboarding flow to avoid unexpected funding holds, additional verification requests, and service interruptions.
• How a cluttered checkout experience with too many choices can lead to decision paralysis and abandoned carts. 
• The trendy pricing strategy that hurts adoption and margin, and why a simple pricing model wins every single time.
• What software companies can learn from Uber to make embedded payments an obvious “yes”.

The Payments Strategy Show is brought to you by Vertex and Rainforest.

Vertex: The Vertical Software Conference

This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A.

Learn more: https://www.vertexconference.com/

Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference

Rainforest is the embedded payments purpose-built for vertical SaaS.

Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.

Learn more: https://rainforestpay.com

Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay