The only change you really need to see coming is the Consumer’s Change in behavior. Everything else is simply in the middle.  Retailers, Publishers, Agencies, Tradeshows, and Media Outlets are all in the middle.  Obsess only about the consumer.

The only change you really need to see coming is the Consumer’s Change in behavior. Everything else is simply in the middle. Retailers, Publishers, Agencies, Tradeshows, and Media Outlets are all in the middle. Obsess only about the consumer.

#INSTATALK: It’s the Consumer Stupid

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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#INSTATALK: It’s the Consumer Stupid

#INSTATALK: It’s the Consumer Stupid