Can an in-house agency be more than just a faster and cheaper option? Our guest for this episode, Jeremy Jones of Mailchimp’s Wink, proves that not only can in-house teams meet the demands of ever tightening budgets and workloads, but they can produce award winning creative while doing it. Ad Age named Wink the in-house agency of the year in 2023 and Jeremy shares the challenges, strategies, methods and passion that it takes to become one of the top creative teams in the space. He also discusses navigating a corporate merger, the role of AI in creative work and fostering a community of in-house teams from other companies and industries.

Links to the campaign examples mentioned in the episode:

• Mailchimp Your Marketing: https://www.youtube.com/watch?v=N9r3b2qneTc
• Clustomer: https://www.youtube.com/watch?v=FYMxC28Qy_A