Can an insurance and financial services company build an in-house agency in a highly regulated industry?

It's not impossible and might be the way to go!

In our newest episode, Beth Anne Mandia of TruStage shares how she built the in-house agency as a response to a reorg at the company and its marketing department. She explains the challenges in the financial services industry, how she leads the team with process driven creative and her love of well-written copy.

Listen to the newest episode of the In.Studio In-House Podcast on in-house marketing and advertising here!