Insurance in your Words

It's also possible your job could get a lot easier if you delegate that initial ownership to someone else.

Of course, that's likely a risky proposition you might be unwilling to take.

If you are, then it might be time to get serious about helping your employees get better at what they're doing.

That's what I talk to Sean Mooney, of Mooney Insurance Brokers, about how he wants to start segmenting his staff.

Then you know exactly what to do to get started and how to follow the path to success.

Of course, this path will not only show you where to go it will have people to help along the way.

That's when you'll have a chance to figure out exactly what your strengths are and how to take advantage of them.

That's what I talk to Brian Blakely, of Stonebridge Insurance, about how he's been following that community all along.

However, if you can find the dedication, you'll create a process that produces endless authentic interactions.

If applied and distributed properly should allow you the opportunity to reach people far beyond your previous or traditional methods.

Because it's far more efficient to capture what is already happening than trying to recreate it from scratch.

That's what I talk to Alex Salmon, of The Salmon Agency, about as he struggles with the concept potentially diminishing creativity.

If you don't, you could end up moving on to the next thing before your first big change was strong enough to stand on its own.

But make no mistake about it, finding that first shift is hard to do and should be the only thing you're focused on if it hasn't happened yet.

Because when it does, the changes will feel like they are coming fast and possibly furious but will still take longer than you think.

That's what I talk to James Castell, of Castell Insurance, about how far he's come in such little time.

However, that's what it takes most of the time to get people's attention and motivate them to participate in real-world activities.

Event marketing has far more to offer than free pens and stress balls to really show people what your agency is all about.

Sometimes all it takes is looking around to see what's possible right next door.

That's what I talk to Shannon Strobel, of Shermann Insurance, about the untapped potential that sharing a parking lot.

That might seem like the craziest homework assignment you've ever heard of, but it's certainly one of the most effective ways to scale your information.

Think about all the time you would save if you stopped having the same conversation over and over again.

Even if you were able to cut those conversations in half you'd take your family flexibility to a whole new level.

That's what I talk to Alex Dopazo, of Dopazo & Associates, about how he's looking to hack time.

Outside of that, there are a ton of challenges when it comes to recruiting and retaining good young insurance talent.

Even when you do find someone interested in the industry, there's a good chance their initial expectations are misaligned with reality.

If that happens you certainly won't have to worry about them leaving for a bigger better company.

That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about as he reflects on a few times his new producers didn't work out.

It's possible that in those early days it barely scratches the surface of generating any useful business.

However, if you're able to stay the course and keep your head above water the whole time, things could take off in a big way.

That becomes substantially easier if you're able to find a place that doesn't make you feel crazy for wanting to try something different.

That's what I talk to Kim Wood, of Toby and Merrill Insurance, about the confidence she's found to build her long term process.

Until you start creating playlists on your YouTube channel it's hard to see what your real focus has been.

At that point, the numbers don't lie and there's no hiding from your real video marketing passion.

The only question you need to ask then is if it's something you should continue doing.

That's what I talk to Allen Drew, of Allen Drew Insurance Agency, about the videos he's made the most.

If it's not a highly useful set of tools that's when things get questionable.

Because simply paying for the possibility of future updates is a tough ask.

It's even harder when you realize going with a local option rarely offers the latest and greatest.

That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about his overall approach.