When thinking about the strategic direction of your company or even your industry, many of us probably have had a moment of “what would Amazon do?” Afterall, they are the world's most valued brand, so why not take the same approach as they would to the challenges and opportunities your business may face? Well, for anyone who has ever had that thought, you’re in luck.

John Rossman, Managing Partner at Rossman Partners, former Amazon leader and author of The Amazon Way joined us on UNBIND to share his insider point-of-view and discuss how “the Amazon way” may resonate with our own industry and the takeaways insurance leaders should consider, if not implement, themselves to remain competitive in an ever-evolving market.