Startup Competitors

Insurmi: Building an industry-specific conversational solution, and improving on sales and leadership skills in the time of COVID


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Insurmi is a technology whose primary product, Violet, is an AI assistant built for insurance. In my conversation with founder and CEO, Sonny Patel, he shares the story of how he started Insurmi as a college student, originally as a B2C insurance solution. As they went through three different accelerators, Insurmi was able to pivot to B2B, find product-market fit, and really use the environment of the accelerator to grow their business to what it is today. Sonny also shares roll out strategies with new clients, some of the major challenges they’ve faced through the years, and the impact COVID has had on sales and networking, and the long-lasting effects this will have on the industry. This was a fascinating conversation and I hope you enjoy.

Topics in this episode

Why they created a solution specific to the insurance industry

The differences between the different accelerator programs they participated in

The need for an insurance-based solution, as opposed to a generic conversational AI

Benfits of pivoting from B2C to B2B

Categories of use cases and the measurables and KPIs for each

Using this time of COVID to improving remote sales skills

Making predictions at what business travel may look like after COVID

Networking within digital events and via DMs and Zoom

Contact Info

Website: https://insurmi.com/

LinkedIn: https://www.linkedin.com/in/sonnypatel94/

Instagram: https://www.instagram.com/sonnypatel94/

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Startup CompetitorsBy Michael Kelly

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