The contact center market size was valued at $18.14 bln in 2018 and is projected to reach $53.65 bln by 2026, according to Verified Market Research. It is also ascertained to be growing at the compound annual growth rate (CAGR) of 14.5% from 2019 to 2026. The growing need to deliver dynamic customer requirements is enabling companies to give advisory insights to increase customer experience, contact center’s market size, and cost-effective management, which in turn leads to business growth, hybrid analytics, and management software system. Since the market dynamics are always fluctuating, it is, therefore, necessary to constantly revaluate them before making any investment decisions.

The existing economic models attempt to account for market dynamics in a way that captures as many relevant variables as possible, but not all variables are easily quantifiable. Hence the need for Integrated Marketing and Management Model, which is used to integrate tangible and intangible variables as well as customer service and software in contact centers.

The benefits of Integrated Contact Center with Integrated Marketing and Management System help to maximize revenue, returns, and retention at minimum risk.