Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions. Show notes Houston Dynamo: https://www.houstondynamo.com/ Paint It Black Campaign: https://www.houstondynamo.com/topics/paint-it-black Houston Dash: https://www.houstondynamo.com/es/houstondash Zoo Lights Houston Zoo: https://zoolights.houstonzoo.org/