The understanding of revenue and retention management was largely on a computational and operational level, while the scope of revenue management was limited to capacity planning and allocation for a given set of prices. Presently, the scope of revenue and retention management has expanded beyond being an optimization issue to include pricing and demand behavior. In attempting to integrate pricing with capacity allocation, one of the main challenges faced is that of operations-based revenue management, which often assures demand to be stochastic or probabilistic, while pricing tends to model demand as deterministic. This challenge can be overcome by advanced selling, which is a strategy to increase profit.

Integrated Revenue and Retention program now provide a long-lasting solution to the existing challenges, by integrating original sales, advanced sales, and consumption date sales into revenue management in businesses. Integrated Revenue and Retention program has adopted the use of Integrated Reliability and Revenue Model for evaluation and assessment of original, advance, and consumption date sales. Integrated Revenue as a function of customer experience, sales, and time model is now available to businesses. The model is used to evaluate and assess information products, systems, applications, sales, and the customer experience in such a way that it can be controlled and owned.

This integration model creates a continuity of people, process, and technology that matches the continuity of desirable customer experience.