Lomit Patel, the author of Lean AI, is the vice president of growth at IMVU, the world’s largest avatar-based social network. He is responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and Earthlink. Lomit is also a public speaker, advisor, and recognized as a “Mobile Hero” by Liftoff.

Questions Lomit Answered In This Episode:

• How did you build out and leverage AI at IMVU?
• Do you still have a lot of web users? And if so, do you have a way of varying your app data with the data that is non-app focused?
• Did you build out technologies that could iterate through creatives quickly?
• What makes it challenging for companies to build out this type of infrastructure?

Timestamp:

• 3:34 Lomit’s new book, Lean AI, and becoming an author
• 6:55 Why IMVU decided to introduce AI, machine learning, and automation
• 8:12 Getting started with AI
• 10:05 Using unique customer IDs for data integration
• 12:25 Golden moments of opportunity with AI
• 15:01 The effect of AI on IMVU’s strategy for creative
• 18:31 The challenges and considerations of using AI

Quotes:

“The easiest way to think of AI is how to get a machine to think like a human but to really do it at scale.”

“We had to figure out a better and more creative way to tackle the problem of how we were going to scale growth and grow the business.”

“At the end of the day, the difference between a great growth team and a good growth team isn’t about the great team really knowing all the answers. It all comes down to who’s able to increase their velocity of experiments.”

Mentioned In This Episode:

IMVU
Lean AI
Lomit’s LinkedIn
Lomit’s blog