Deconstructing Data

Integrating Brand Experience and Customer Experience with Innovation and Data with Dennis DeGregor

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This week on the Deconstructing Data Podcast, we are honored to host Dennison DeGregor, VP & Global Chief Data Officer for Ogilvy/Verticurl.

Dennison is a pioneer in his field, carving a path for Fortune 500 brands globally on enterprise CX transformation, analytics, and leveraging technology for a competitive business edge.
Dennis has a track record of leadership and innovation, crafting an analytics, data monetization, and cloud-based platform strategy for a $1 billion+ P&L.
He's also recognized as a game-changer, having developed the first AI-as-a-Service cloud platform in the contact center managed services industry.
Our conversation will dive into data-driven personalization, AdTech MarTech integration, the impact of data-driven customer experiences on the brand, and the tech stack that powers it all.
But Dennis isn't just a seasoned veteran - he's also an author, providing key insights into the next generation of applied, IoT-centric strategic AI and the strategies for closing the Brand/Customer gap with advanced data, analytics, and technology.
Join us this week as we deconstruct data with Dennis DeGregor and unearth the secrets, tips, and ticks that will prepare marketers for the future.
Connect With Dennison DeGregor

  • LinkedIn: https://www.linkedin.com/in/degregor/

    • Connect With Ogilvy

    • Website: https://www.ogilvy.com
    • LinkedIn: https://www.linkedin.com/company/ogilvy/

      • Connect With Verticurl

      • Website: https://www.verticurl.com
      • LinkedIn: https://www.linkedin.com/company/verticurl-pte-ltd/

        • You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.

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        Timestamps:

        0:00 Intro Music

        0:38 Introducing Dennison DeGregor
        3:38 Data Driven Personalization
        10:36 AdTech & MarTech Integration
        13:35 Data Driven Customer Experience
        26:13 What's In Your Tech Stack
        30:20 What Advice Would You Give Your Younger Self
        41:40 Connect With Dennison DeGregor
        Connect with BDEX:

        • Web: https://www.bdex.com
        • LinkedIn: https://www.linkedin.com/company/bdex/
        • Twitter: https://twitter.com/BDEX
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          Deconstructing DataBy BDEX