Mark H. Cohen is a traditional marketer, boasting a history in marketing in the early 90s. Since then, he’s started his own agency called Colloquy Digital, LLC and focuses on digital strategy, planning, production and integrated marketing services. Mark recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss digital strategy and execution and its integration with your business!

“Figure out how to create your own content on a regular basis. [...] Social media is all about the power of content and brand storytelling.”

Mark discusses tips for integrating digital media via Twitter into your social marketing:

1. Regulate speech on social media.

2. Don’t forget disclosures.

3. Utilize your Twitter background.

4. Support employee engagement.