Adi Ben-Ari founded Applied Blockchain in 2015 and in this episode of Unplugged, he tells Open Banking Expo's Ellie Duncan what set him off on the path to exploring the Open Banking opportunities in blockchain, including the first privacy-preserving open banking solution. He explains more about the emergence of non-fungible tokens, better known as NFTs, and what that might mean for the industry, as well as what needs to happen for consumers to overcome their nervousness about data sharing.