The Measurement Minute by Gary Angel

 

PoS is the motherlode of retail integrations with shopper journey data. It’s almost a must-have. But all integrations can be frightening – less for the technical challenges than for the analytic ones. When you start down the path of PoS integration with in-store customer behavioral data, you’ll want to think about why you’re doing it, what level you need to do it at, what’s involved in maintenance, how to handle modern twists on checkout and PoS, and what your roadmap is for using the data.