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Integrating Print and Promo: Exploring Opportunities with Tim Andrews from ASI
In this episode of Printing's Alive, Warren Werbitt and Tim Andrews discuss ASI's role in the promotional product space and its partnership with Printing United Alliance. Warren shares his experience as an ASI member, offering insights into integrating promo products into print businesses. They explore industry evolution, quality improvements, and the importance of educating printers. Topics include marketing strategies, dispelling myths, enhancing customer service, the ESP platform, trade shows, and the ROI of quality items. Sustainability trends, tariffs, and the business advantages of promotional products are also highlighted, along with upcoming ASI shows.
(0:00) Episode introduction with Warren Werbitt and guest
(0:46) Role of ASI in the promotional product space and partnership with Printing United Alliance
(2:59) Warren’s ASI membership experience and promo product insights
(5:16) Integrating promo products into print businesses for added benefits
(7:32) Evolution and quality in the promo industry with print integration
(9:19) Educating printers on promo industry opportunities
(11:27) Marketing strategies for promo products in print businesses
(19:43) Dispelling myths about the promo industry for printers
(22:25) Enhancing customer service with promotional products
(26:01) Simplifying order processes with the ESP platform
(27:46) Value of trade shows and educational events for industry professionals
(31:16) ASI membership and ESP license bundles
(34:54) Incentives for attending ASI trade shows
(39:04) Quad Graphics' expansion into promotional products
(41:09) Combining promotional products with print services
(43:01) Branded apparel's impact on team cohesion and brand image
(44:39) ROI of investing in quality promotional items
(46:11) Trends in sustainability and transparency within the industry
(48:51) Tariffs and their impact on the print industry
(52:07) Business advantages of using promotional products
(53:35) Announcement of upcoming ASI shows and events
(55:06) Encouragement to explore promotional products and closing remarks
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By The Print Whisperer
5
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In this episode of Printing's Alive, Warren Werbitt and Tim Andrews discuss ASI's role in the promotional product space and its partnership with Printing United Alliance. Warren shares his experience as an ASI member, offering insights into integrating promo products into print businesses. They explore industry evolution, quality improvements, and the importance of educating printers. Topics include marketing strategies, dispelling myths, enhancing customer service, the ESP platform, trade shows, and the ROI of quality items. Sustainability trends, tariffs, and the business advantages of promotional products are also highlighted, along with upcoming ASI shows.
(0:00) Episode introduction with Warren Werbitt and guest
(0:46) Role of ASI in the promotional product space and partnership with Printing United Alliance
(2:59) Warren’s ASI membership experience and promo product insights
(5:16) Integrating promo products into print businesses for added benefits
(7:32) Evolution and quality in the promo industry with print integration
(9:19) Educating printers on promo industry opportunities
(11:27) Marketing strategies for promo products in print businesses
(19:43) Dispelling myths about the promo industry for printers
(22:25) Enhancing customer service with promotional products
(26:01) Simplifying order processes with the ESP platform
(27:46) Value of trade shows and educational events for industry professionals
(31:16) ASI membership and ESP license bundles
(34:54) Incentives for attending ASI trade shows
(39:04) Quad Graphics' expansion into promotional products
(41:09) Combining promotional products with print services
(43:01) Branded apparel's impact on team cohesion and brand image
(44:39) ROI of investing in quality promotional items
(46:11) Trends in sustainability and transparency within the industry
(48:51) Tariffs and their impact on the print industry
(52:07) Business advantages of using promotional products
(53:35) Announcement of upcoming ASI shows and events
(55:06) Encouragement to explore promotional products and closing remarks