In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss how SEO thrives through collaboration across teams. They explore creative ways to blend SEO into marketing campaigns, emphasize the importance of making the most of event marketing, and show how sharing data between teams can enhance web performance.

The conversation also addresses adapting to shifts in search technology, especially with AI on the rise, and stresses the need for a consistent, team-aligned approach to improve digital marketing outcomes.

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Hosts: Bill Hunt and Bill Scully

Full show notes - https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-27-integrating-seo-and-marketing-for-higher-conversion-rates/

Exploring the Impact of AIOs on Web Traffic by Adi Srikanth - https://engineering.terakeet.com/posts/aio-research-2/

HREFLang Training Course - https://learn.internationalwebmastery.com/collections

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