Shane Gibson's Podcast – Social Selling – B2B Sales and Influence

Integrating Social Media Into Your Sales and Marketing Process

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Today’s social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are:

  1. Identify Your Goal
  2. Identify Your Target Audience
  3. Pick the Right Platforms
  4. Map out Social Etiquette
  5. Implement Listening and Engagement Strategy
  6. Know Core Pains
  7. Uniquely Communicate Pills Mixing Marketing and Community

    8. Related posts:

    22 Social Media Tips Under 140 Characters

    Twitter for sales tutorial video Part 1 & Part 2

    The Future of Sales and Marketing Social CRM

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    Shane Gibson's Podcast – Social Selling – B2B Sales and InfluenceBy Shane Gibson
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