It's Women's History Month, and we are celebrating by having our first female guest with us! (But most definitely not our last!) Alicia Longworth joins us in this episode of Knox Talk as we dissect different ways to integrate sponsorships in college universities. Some topics discussed are:

• How to get fans in stands and up attendance
• Does the cost of hotels defer people from attending games?
• Funny failure moments in sponsorship activation
• Multi-media rights and going in-house
• Concessions
• And more!