Floor Academy - Helping flooring, tile and stone contractors own an asset

Integrating With Your Community - Caleb Blair - Monkeywrench Marketing


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In this episode, we will be joined by Caleb Blair, Founder and CEO of Monkeywrench Marketing. Caleb, a former airborne infantry member and remodel contractor, discovered his passion for marketing during his years as a contractor. He has since built a successful company that helps contractors stand out in their communities and be top of mind among potential customers.

Caleb will discuss the challenges that small retailers and contractors face when competing with larger companies that have significant resources to invest in marketing and training programs. He will explore why some big box stores are able to "brainwash" the public into favoring them, despite potential shortcomings in the quality of their services or products.

Caleb will also share insights on how contractors can better integrate with their communities and differentiate themselves from larger competitors. He will discuss the importance of building strong relationships with customers, providing exceptional service, and leveraging word-of-mouth marketing to create positive perceptions and generate referrals.

Furthermore, Caleb will share strategies and tactics that contractors can use to effectively market their services and stand out in their local communities. He will discuss the role of branding, website design, content marketing, social media, and other digital marketing techniques in building a strong presence and connecting with potential customers.

Join us as we listen to Caleb's insights on how contractors can overcome the challenges of competing with larger companies and build a strong presence in their communities. Learn from his experience in marketing and gain valuable strategies to differentiate yourself from the competition and grow your business.

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Floor Academy - Helping flooring, tile and stone contractors own an assetBy Kyle Hedin - Speaker, Mastermind Facilitator, Writer, Content Creator, Business Therapist, and Contractor

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