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In this episode of Married to the Startup, Alicia and George McKenzie dive into how integrity and self-awareness play into both business and personal life. From turning down misaligned opportunities to parenting through modern social challenges, this conversation is uncomfortable but necessary. 

They discuss:

• Why saying “no” to the wrong opportunity protects your brand and values
• The blurred lines of respect and disagreement in today’s online culture
• Teaching kids to recognize boundaries and stand up for themselves
• How George gained muscle and improved his health metrics with peptides and consistency
• The power of tracking your body like a business by setting KPIs and measuring progress
• Managing idea creep as an entrepreneur and how to foster innovation without losing focus

Takeaway:
Integrity is non-negotiable. Whether you’re raising kids, running a company, or improving your health, success comes from consistency, clarity, and knowing when to say “no.”

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