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Instead of simply applying what you know, IC helps you own (and get paid for) your knowledge.

In Intellectual Capital, we explore how to transform your expertise into valuable assets that generate income and impact — without trading your time for money.

You’ll learn how:

Jimmy Donaldson (Mr. Beast) built an IC empire through YouTube, creating content that entertains millions without requiring his constant presence.

Joanne Molinaro (The Korean Vegan) turned her passion for veganizing Korean dishes into a digital Creator Capitalist empire, showcasing how niche expertise can be scaled into a global brand.

Ricky Hodge (an Austin-based hairstylist) evolved from local service provider to Creator Capitalist by sharing his unique style and techniques online, proving that even analog skills can be transformed into digital gold.

You’ll see 5 practical ways to create IC, each designed to help you scale your impact.

This book also rejects many premises that hold Knowledge Workers back from leveraging their knowledge—believing your expertise is “too specialized to scale” or thinking you need to be an extrovert to share your knowledge. It offers a treasure map for creating IC that works for you 24/7.