When it comes to protecting your brand identity, original creations, artistic work and design… where’s the best place to start? Is it really as simple as adding in a ™ symbol?

The answers might surprise you. 

In today’s episode on intellectual property and trademark law, Lee Dickinson and Matt Kaufman walk you through: 

• Where to start when trademarking your brand
• The difference between “weak marks” and “strong marks” 
• Important questions to consider before incorporating an area code (like 307) into your brand
• What makes for the strongest brand distinctions
• Benefits and value of federal-level vs. state-level trademark registration 
• The difference between a ™ and ® symbol, and what using them actually does 
• Best practices for protecting your website content 

For more information on our work with intellectual property law, click here.