Episode 185: Intellectual Property Update with Casey Vaughn and Chris McCabe

Since the release of Amazon Brand Regsitry 2.0 we have been seeing a steady stream of brands that have been abusing the Intellectual Property claim process on Amazon.  Many innocent sellers have been caught in the cross fire.  We have created a mini-course on how to address IP complaints.  You can get it for free during the 2017 holiday season here: https://qk286-39b2aa.pages.infusionsoft.net In this epsiode, we hear again from intellectual property lawyer Casey Vaugh from https://www.vaughnlaw.com/ and Chris McCabe from EcommerceChris.com.   In this episode, both experts share some strategies to protect yourself from IP complaints.   Especially for those in the arbitrage model the risk to the safety of our accounts from complaints have been increasing.  Amazon has used the idea of them being "simply a platform" as a way to avoid litigation and ignore the false IP issues.  Casey shares how she advises clients that are dealing with IP complaints.