Brand enforcement goes far beyond cease-and-desist letters; it's about intelligence, timing, and strategy. In this episode, we're joined by Jeremy Hurewitz of Interfor International, author of Sell Like a Spy, who reveals how principles of espionage can equip brand owners and their counsel with sharper tools to safeguard reputations. He explains why adopting a spy's mindset may be the ultimate key to protecting and strengthening your brand.