Robin Powell interviews Anthony Morrow, CEO of OpenMoney, an online investment provider based in Manchester.

OpenMoney, which has the financial backing of Duncan Cameron, co-founder of the comparison site Moneysupermarket.com, doesn’t just offer investment solutions for people across the UK, but also financial advice.

Anthony explains why, in his view, the term robo-adviser is a misnomer, and why robo firms need to offer more than they do in order to be successful.