Shumel Lais -LACE -CEO Appsumer, paid marketing intelligence  joins Peggy on today's episode. 6+ years in mobile user Acquisition Shumel has led UA teams and campaigns for 30 brands. They talk about his product "Appsummer" which is used to automate granular reporting forecasting for intelligent user acquisition. From his start in the business to the creation of his product, to the wrongs and rights of the industry they cover all aspects of the mobile world.

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