Deirdre Tshien, a second-generation migrant and self-proclaimed "intelligently lazy" entrepreneur, embarks on a journey to discover her true identity and use her knowledge of podcasting to create a compelling and efficient Content Dripping framework for her expert audience.

"You don't want to be everywhere. Be very intentional with how you decide to use a platform. Know who you're speaking to and what you're speaking to them about - that is literally what will make or break your success." - Deirdre Tshien

Deirdre Tshien is the co-founder and CEO of Capsho, the world's first AI-powered podcast copywriter, and author of Honey Traps, Mark of the Grow, My Podcast show. She is an entrepreneur, podcast host, and AI expert, helping experts who podcast create content quickly and easily.

Deirdre Tshien was an innately curious and entrepreneurial person, who was determined to find a way to make her coaching business for ecommerce grow. After a wake-up call from a mentor, Deirdre found that she needed to be more intentional with her messaging and who she was targeting. She realized that she wanted to work with experts who podcast, which led to the creation of Capture. Through her journey of discovery, she developed the framework of Content Dripping, which allows people to trap their audience, build trust, and share their stories in an intentional and meaningful way.In this episode, you will learn the following:

1. 1. How to be “intelligently lazy” as an entrepreneur and podcast expert.
2. 2. Strategies for crafting a content dripping framework to promote your podcast and other content.
3. 3. The importance of knowing who you’re speaking to and what you’re speaking to them about to achieve success.

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