Intent is the Start of a Conversation w/Andrew Gaffney

The intent data market is maturing at a fast pace and is an excellent source of customer intelligence. As the adoption and rollout of intent data becomes more prevalent, it's important for marketers to integrate these signals across other behavior channels to develop actionable marketing and sales strategies. Join Samantha and her guest, Andrew Gaffney, Content Director for B2B MX and Demand Gen Report, as they discuss the findings of a new intent data research study, the role intent data plays in planning, budgeting, and in truly understanding our buyer’s journey.