Ellis Prince.

We have all heard from numerous respected teachers and writers a variation of Howard Hendricks' line, "People don't care what you have to say, until they know that you care." If we are going to reach the lost (especially in our urban environments), we need to be intentional about building relational currency. How do you earn the right to be heard? How do you get people who don't trust the Bible to be true to trust you? How do we tell people about Jesus again? Is there a biblical theology to support loving your neighbor? These are just a few of the questions behind a city-reaching strategy that helps us channel our theology into our areas of influence called intentional living.