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Intentional Relationship Building: Scott MacGregor on Why Human Connection Beats Everything | Ep 50
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What if the most powerful business strategy has nothing to do with strategy at all?
In this episode, Aimee Rickabus talks with Scott MacGregor — founder of The Outlier Project, publisher of Outlier Magazine, and 4x author — about why intentional relationship building is the one skill AI will never replace.
Scott shares:
- His "extra inch" philosophy that turns 5 seconds of effort into massive impact
- Why he ditched networking for friendship building (and what changed)
- How he uses his phone contacts as a personal CRM to remember what matters
- The Warren Buffett approach to relationships: slow, steady, outsized returns
- Why he's capping his community at 1,100 members — "scale can steal the soul"
Whether you're an entrepreneur feeling stuck in transactional relationships or a leader wanting to build deeper connections, this conversation will shift how you think about success, trust, and what people actually remember about you.
🔗 CONNECT WITH SCOTT MACGREGOR:
LinkedIn: https://www.linkedin.com/in/macgregorscott/
Instagram: @scottmacgregor_official
Outlier Magazine: https://www.outliermagazine.co
YouTube: @theoutlierproject
🔗 CONNECT WITH THE MANAGE HER:
Website: https://www.themanageher.com
Instagram: @themanageher
Full show notes: https://www.themanageher.com
———
The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women.
🎧 SUBSCRIBE & LISTEN:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475
Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ
Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her
📲 CONNECT WITH THE MANAGE HER®:
Website: https://www.themanageher.com
Instagram: @themanageher
TikTok: @themanageher
YouTube: @themanageher
LinkedIn: @themanageher
💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it.
© 2026 The Manage Her®. All rights reserved.
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By Aimee RickabusSend us Fan Mail
What if the most powerful business strategy has nothing to do with strategy at all?
In this episode, Aimee Rickabus talks with Scott MacGregor — founder of The Outlier Project, publisher of Outlier Magazine, and 4x author — about why intentional relationship building is the one skill AI will never replace.
Scott shares:
- His "extra inch" philosophy that turns 5 seconds of effort into massive impact
- Why he ditched networking for friendship building (and what changed)
- How he uses his phone contacts as a personal CRM to remember what matters
- The Warren Buffett approach to relationships: slow, steady, outsized returns
- Why he's capping his community at 1,100 members — "scale can steal the soul"
Whether you're an entrepreneur feeling stuck in transactional relationships or a leader wanting to build deeper connections, this conversation will shift how you think about success, trust, and what people actually remember about you.
🔗 CONNECT WITH SCOTT MACGREGOR:
LinkedIn: https://www.linkedin.com/in/macgregorscott/
Instagram: @scottmacgregor_official
Outlier Magazine: https://www.outliermagazine.co
YouTube: @theoutlierproject
🔗 CONNECT WITH THE MANAGE HER:
Website: https://www.themanageher.com
Instagram: @themanageher
Full show notes: https://www.themanageher.com
———
The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women.
🎧 SUBSCRIBE & LISTEN:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475
Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJ
Amazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her
📲 CONNECT WITH THE MANAGE HER®:
Website: https://www.themanageher.com
Instagram: @themanageher
TikTok: @themanageher
YouTube: @themanageher
LinkedIn: @themanageher
💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it.
© 2026 The Manage Her®. All rights reserved.