Ethan Song is forever an optimist and began his journey as the founder and CEO of Frank And Oak, which aimed to reshape the fashion industry by making it more personal and sustainable. Frank And Oak was named Most innovative company in retail by Fast Company and was #1 on the Deloitte Fast50 list.

Today, Ethan is the founder of RareCircles, helping creators and brands create communities in the Web3 economy. His insights into growth strategy, community, and founder mindset are invaluable.

In this episode, you will hear:

• How Ethan went about launching his company
• The actions he took to get his first customers
• Why the business goal is NOT to get millions of customers and what this means for business growth

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com