In this episode of Psyche of Sales, Johnny sits down with David Nash, founder of The Wine Room by David Nash, to explore the parallels between sales excellence and exceptional hospitality: first impressions, the role of storytelling, team culture, and why the smallest details have the biggest impact.

David shares how a career in design and advertising has shaped his thinking about communication, customer experience, and influence. He talks through what he has learnt from building The Wine Room from the ground up, the behaviours behind a remarkable customer experience, and how hospitality principles translate directly into sales: from reading the room to setting expectations and creating small moments that shift how people feel.

Together, Johnny and David cover:

• Why transferable commercial instincts matter more than industry experience
• How sales excellence shows up in hospitality, including pace, preparation, follow-through and customer care
• The power of detail, discipline and consistency in earning trust and repeat business
• How pressure, risk and uncertainty sharpen capability when you’re accountable for every outcome
• The difference between “activity” and real progress, and how to stay intentional when things get noisy
• Why shortcuts erode credibility, and how high standards become a competitive advantage
• What founders and sales professionals can learn from hospitality about presence, emotional intelligence and service

About the Hosts

Johnny Lee is the Founder and CEO of EnableSE, a digital sales enablement company that leverages technology to change the way the world sells. Johnny has decades of experience providing training and coaching to organisations across the globe, which has led to the development of EnableIQ, an online sales enablement platform that utilises best practice training and blended learning methods to enable sales teams to become high performers.

Follow Johnny Lee on LinkedIn

Follow EnableIQ on LinkedIn

David Nash is the founder of The Wine Room by David Nash in Auckland, a boutique hospitality space known for its focus on quality, detail and experience. His career spans global advertising agencies, brand strategy and design, before moving into wine, viticulture and now venue creation. David blends commercial discipline with a deep appreciation for craft, people and storytelling, which shapes the way he builds brands and customer experiences.