In this new episode, Prof. Serden Ozcan and Gori von Hirschhausen from PwC Germany discuss with Gillian Drakeford, former Head of Global Retail Experience at INTER IKEA Group. She talks about her long career at IKEA and her role as a CEO in China, United Kingdom and Ireland . Gillian explains the company's biggest strategic and operational challenges and also looks at the company's ability to increase its profitability. Learn what three things had to happen for a successful digital transformation at IKEA and what personal tips Gillian would give you for your career.