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Interact and Engage: Social Media Marketing and the Future of Advertising
Technological progress is creating a new market reality in advertising
with the emergence of a generation of engaged customers, says Liem Viet
Ngo, from the Australian School of Business. Traditional television and
print advertising is being increasingly supported – and sometimes
replaced – by social media marketing and online campaigns where
participation and sharing information are the norm. Are these new forms
working? Ngo notes that measuring the return on investment of an online
campaign remains a challenge for marketers, but one thing is clear: they
should stop shouting and start listening. Industry experts suggest that
trust is the new black.
View all episodes
By theBoxTechnological progress is creating a new market reality in advertising
with the emergence of a generation of engaged customers, says Liem Viet
Ngo, from the Australian School of Business. Traditional television and
print advertising is being increasingly supported – and sometimes
replaced – by social media marketing and online campaigns where
participation and sharing information are the norm. Are these new forms
working? Ngo notes that measuring the return on investment of an online
campaign remains a challenge for marketers, but one thing is clear: they
should stop shouting and start listening. Industry experts suggest that
trust is the new black.
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