Interact Regularly | Content Marketing Tips  interact regularly for maximum results. When it comes to content marketing, you want to make sure you're interacting on social platforms with your audience and your peers. This is going to establish you as an authority in that space. It's also going to help people recognize that you are around. If you're active in your community, your name is appearing. This is actually another way of content creation and brand awareness. So many people do this, they post content, do not interact, and do not engage with other people. So make sure that you do that and you're going to be ahead of your competition.