If we remove the relationship and the interdependence, we are in a zero-sum, or win-lose, negotiation. This doesn’t mean there is no opportunity to negotiate, but it does mean that there is no opportunity to maximize the gain. How we value our relationships is important to the process. Each relationship grows our reputation, and the reputation we carry is important for the process and the outcome we can achieve. This episode focuses on managing our relationships to positively impact our negotiations.