Dave

Malouf, @daveixd, is

currently the Manager of Product Design at Rackspace, the open hosting company (RAX).

They are responsible for all the administrative control panels for our

Infrastructure as a Service, Management as a Service, Platform as a Service, and

Networks as a Service system. Dave has been working primarily in Internet

front-end design for the past 20 years.

Dave also worked as a Professor of Interaction Design in the Industrial

Design Department at the Savannah College of Art & Design (SCAD). This

prompted a question from me about why the term Service Design is not popularized

in the United States as much as it has taken hold in Europe. He started out

discussing how service is looked at in the U.S. but then made this salient point

about Service Design.