B2B Content Marketing: The Content Callout Podcast

Interactive Content = Marketing of the Future [Saksham Sharda] Ep #77


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Will interactive content be the marketing of the future? Interactive content is changing marketing. As more and more content floods communication channels, organizations need to find a way to stand out with their marketing messages. Interactive content is one way to do this, but historically it has been difficult and expensive to create. 

Outgrow Is a content platform where users can create interactive content without needing to code. How can interactive content benefit B2B marketers? Creative Director and CIO Saksham Sharda shares how you can embrace the trends and remain agile with your marketing in this episode of The Content Callout!

Outline of This Episode
  • [1:07] Learn more about Saksham Sharda
  • [3:03] Rapidfire tips for marketers
  • [4:48] Don’t treat the market too seriously
  • [9:55] How to get good with a no-code tool
  • [12:07] What tools are your competitors using?
  • [18:20] Will interactive tools be a necessity? 
  • [20:46] Overcoming choice paralysis 
  • [29:10] Outgrow’s tools for 2022
  • [30:49] How to connect with Saksham
Resources & People Mentioned
  • Get a one-month trial of Outgrow! Use coupon code: Outgrow+TCC-1Month
  • Product Hunt
  • BOOK: Steal Like an Artist
  • The Marketer of the Month Podcast
Connect with Saksham Sharda
  • Outgrow
  • Connect with Saksham on LinkedIn
Connect With the Content Callout Team
  • https://ContentCallout.com 


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B2B Content Marketing: The Content Callout PodcastBy Mark Raffan