Today we’re going to be talking about the biggest reason many businesses fail… and it isn’t funding, competition, or even the product—it’s their founder not believing they deserve to succeed.

And don’t just take it from me—the numbers back this up. 78% of business owners report experiencing imposter syndrome—up from just 24% in 2018. That means nearly 4 out of 5 entrepreneurs are battling self-doubt. And if you’re listening to this, there’s a good chance you’re one of them.

And here’s the kicker—it doesn’t go away with success. 71% of U.S. CEOs admit to feeling like frauds, even at the top of their game. But here’s why this matters: Imposter syndrome keeps you small. It makes you underprice your work, second-guess your rates, avoid pitching yourself, and stay stuck in hesitation instead of action. And that’s a business killer.

🚨 But this episode is different. 🚨

This isn’t just a conversation about imposter syndrome—I wanted to create something to help you actually break through it.

• We’ll break down what imposter syndrome actually is from a psychological perspective—so you understand why your brain does this.
• Then, we’ll work through a framework to recognize, challenge, and rewrite the beliefs holding you back.
• And finally, we’re going to take bold action.

To make this super practical, I’ve created a workbook (it’s free) to help you work through this in real time—because this is an episode you work through, not just listen to.