For 20 years Interbrand has been publishing the Best Global Brands report that identifies the world’s 100 most valuable brands. In this episode we explore the Interbrand rankings with Daniel Binns, CEO Interbrand NY, and discuss why brand value is critically important for B2B companies, the factors that drive value, and LEGO.

About B2Branded
We're a bite-sized podcast dedicated to exploring news and issues related to B2B branding and communications. The podcast is hosted by Ian Bruce.