Episode 37
Season 3 Episode 1:

Interior designers with beautiful websites often wonder why they're not generating inquiries.

Digital marketing expert Daniela Furtado, founder of Findable Digital Marketing, reveals the gap between aesthetic excellence and search visibility and how to bridge it without compromising your design.

In This Episode You'll Discover:

Why interior designers who've built successful businesses on word of mouth for 7-8 years are seeing declining referrals and struggling with inconsistent marketing

The specific example of Zoe Feldman's website redesign - how a top US designer balanced beautiful minimalist aesthetics with the strategic content Google needs

Why "hidden pages" targeting specific cities (Bethesda, Chevy Chase, Alexandria) were ugly but necessary in Zoe's old site - and how her new design elegantly integrates SEO

The portfolio storytelling approach that transforms photo galleries into keyword-rich project narratives that both humans and search algorithms understand

How top designers use text hierarchy, punchy headings, and strategic photo placement to add more content without looking "stuffy and robotic"

Why the interior design industry resists basic marketing principles that every other business sector considers "the ABCs" - and how this creates opportunities for early adopters

The pattern Daniela sees in struggling design firms: 7-10 years in business, beautiful professional photography, sporadic social media, zero consistent business development

Why firms that are thriving treat marketing as ongoing strategy rather than "punctual projects" like website redesigns or magazine features

The adaptability factor: successful designers aren't just consistent with marketing, they've also adapted their services (design days, virtual consultations, small projects)

Daniela's track record of doubling client inquiries through holistic strategies combining SEO, social media, email newsletters, and portfolio optimization

Key Insight: The designers building sustainable practices in 2025 aren't necessarily more talented - they're strategic about being findable when clients are searching.

Connect with Daniela Furtado:

Website: findabledigitalmarketing.com

Instagram: @findable_digital_marketing

Email: [email protected]

Resources Mentioned:

Zoe Feldman Design (website case study example)

Studio McGee (portfolio storytelling example)

Findable Digital Marketing Services:

Bimonthly workshops (starting at $50)

One-hour consultation with 12-month marketing blueprint ($800)

Full-service agency support ($3,000-$5,000/month)