Season 2 Episode 25:

Tired of managing invoices instead of designing beautiful spaces? Interior design business owner Gina Cotner explains the difference between virtual assistants and executive assistants - and why understanding this distinction can transform your design practice.

In This Episode:

Why interior designers get trapped in administrative work instead of design work

The real difference between virtual assistants and executive assistants

How to break the feast-famine cycle that plagues most design businesses

Delegation strategies that work for creative professionals

ROI calculations that justify executive assistant investment

Finding and vetting high-caliber administrative support

Guest Bio: Gina Cotner is the founder of Athena Executive Services, a firm that provides high-caliber executive assistants to small business owners. After spending her early career at IBM, Gina became an entrepreneur before recognizing the need for corporate-level administrative support in small businesses. For nearly 10 years, she's helped business owners - including interior designers - escape administrative overwhelm and focus on their core expertise.

Connect with Gina:

Athena Executive Services

LinkedIn: Gina Cotner

Keywords: executive assistant, virtual assistant, interior design business, delegation, administrative support, feast famine cycle, design business operations